Consider ACTR’s Why Study Russian? page and create a personalized list of “Why study Russian? at your institution. Consider the audience and program strengths in creating this list. Here are some successful “Why study Russian?” websites and fliers.

Figure out who are the “gatekeepers” (admissions officers, advisors, deans, the council, etc.) and give them the “Why Study Russian?” information so they can promote Russian. 
Identify “influencers” in your institution (admissions officers, specific deans, advisors, PR and/or web content creators, etc.) with whom you can build stronger professional relationships. 
Here are some stories on how some faculty have successfully partnered with “gatekeepers” and “influencers” to increase enrollment.Provide information on the importance of studying Russian as a critical need language (option 1) (option 2) (option 3 ) (and information about the benefits of learning less commonly taught languages) 
Mentor students by providing vision, information, and support relevant to career paths, study abroad, internships, and funding opportunities. 
Provide information on using Russian in a variety of different career tracks. Watch the interviews on the Choose to Study Russian for Professional Needs website and the ACTR alumni videos (coming soon). 
Here are funding opportunities for students (CLS, CLS Spark, RLASP, STARTALK, Project GO, Boren, Gilman, Fulbright, etc.). Emphasize that these funding options are not exclusionary towards people with low experience in the language; some prioritize students without any or much past experience.
Here are some suggestions/models for enrollment feeder initiatives.
Here are some structural departmental principles that support increased enrollment or increased number of majors. 
Here are some specific ideas for how to create positive PR media for Russian (including model fliers).
Here are specific ideas on how Russian Clubs/Houses could lead promotional initiatives as their leadership responsibilities. 
Create a “community learning” dimension to a course or as a leadership role in a program  that involves an “exploratory Russian” program at local high school to serve as a potential feeder.
Participate in AATSEEL Virtual Open Houses program to meet high school teachers, students, parents and directly promote your program.
Represent your program on the ASU Slavic Map so that high school teachers can find your program and direct students to that information.
Be knowledgeable of proficiency testing that pre-college students may present with and find appropriate placement based on their pre-college level (NEWL exam, Global Seal of Biliteracy, Avant STAMP 4S and 3S, ALTA Language Assessment,  AAPPL exam, OPI post-NSLI-Y program, International Baccalaureate Language B exam, etc.).
Have your colleagues or Department Chair promote your candidacy for a Russian instructor award (ACTR Excellence in Teaching Award for Post-Secondary Instructors, AATSEEL Excellence in Teaching Award (Post-Secondary).